About Hana Financial Group
About Hana Financial Group
Hana Financial Group Inc., established in 2005, is a prominent financial holding company headquartered in Seoul, South Korea. The group offers a comprehensive range of financial services, including banking, securities, asset management, insurance, and fintech solutions. Its subsidiaries encompass Hana Bank, Hana Securities Co., Ltd., KEB Hana Card, Hana Capital, and Hana Life, among others.
Operating a global network across 24 countries, Hana Financial Group has a significant presence in Asia, the Americas, Europe, and the Middle East. Notably, the group has substantial equity investments in banks in China, Indonesia, and Vietnam.
Guided by its mission of “Growing Together, Sharing Happiness,” Hana Financial Group is committed to sustainable growth and fulfilling its corporate social responsibilities. The group’s vision, “All Connected in Hana Finance,” underscores its dedication to providing innovative financial services accessible to all.

A financial company that brings happiness to customers, employees, shareholders, and society
Hana Financial Group aims to always do its best to provide opportunities for self-realization for employees, help customers increase their assets and business growth, and contribute to the prosperity of society while increasing shareholder value.
Financial services for everyone connected by Hana
Hana Financial Group constantly strives to provide financial services that customers, shareholders, and society all need, work towards sustainable management that allows everyone to grow together and realize social value.
Leaping forward to become the top financial group in Asia
Starting as Korea Investment Finance in 1971, transforming into Hana Bank in 1991, and then taking off as a comprehensive financial group in 2005, Hana Financial Group makes value-oriented leaps based on a customer-centric, innovative, future-ready business model to become the best financial group in Asia.
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HFG’s Vision and Mission

HFG’s Core Values
Power on Integrity
All members of Hana Financial Group are empowered with the “Hana attitude”, a strong and creative corporate culture. The core values shared and practiced by the HFG family are our most precious intangible treasure, which is the standard for the value judgments made and actions taken by HFG.
